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Ilmiah Manajemen Bisnis
ISSN : 19786334     EISSN : -     DOI : -
Core Subject : Science,
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Articles 5 Documents
Search results for , issue "VOL. 19, NO. 2 JULI - DESEMBER 2019" : 5 Documents clear
Analisis Perbedaaan CAR Sektoral Sebelum dan Setelah Terpilihnya Trump Menjadi Presiden AS Tahun 2016 (Event Study di Indonesia) Roseline Mannuela; Fesa Aditiya; Fransiscus Nicholas
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
Publisher : Ilmiah Manajemen Bisnis

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Abstract — In this event study we analyse CAR (cumulative abnormal return) difference from each business sector in Indonesia before and after the US president election, Trump in 2016. We used daily closing price of 498 companies in each business sector listed on the Indonesia Stock Exchange (BEI) as our data for period October to November 2016. A compare sample t-test was used to analyse our data. The results indicate that there are some differences in CAR before and after the event (US president election) in two sectors, the agricultural sector and basic industry & chemicals. This condition shows that Trump’s victory as US president can be categorized as a trigger event that can make the market react. Keywords— Event study, Cumulative abnormal return
Pendekatan Pengawasan Internal dalam Pencegahan Fraud: Peran Moderator Audit Intern Iman Kadarman; Meiliani Meiliani; Arif Santoso
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
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Abstract — The phenomenon of fraud in the government becomes a challenge for the effectiveness of internal control to reduce the risk of the threat. Since COSO identifes informal and formal aspects within the framework of the internal control, soft control and hard control are two internal control approaches that need to be applied. The presence of the internal audit is a function that cannot be ignored in strengthening the internal control system. This study aimed to investigate the role of internal audit of the effect of soft control and hard control on the fraud prevention of fnancial statements in the Local Government of Bengkulu City. One hundred and forty-fve fnancial management offcials at OPD Bengkulu City were surveyed. The results of data analysis show that (1) the soft control partly has a signifcant effect on the fraud prevention, only on the commitment on competence, and the responsibility and authority delegation; (2) the hard control partly and signifcantly influences the fraud prevention only on the performance review, the information system control, and the documenting; (3) the internal audit moderates partly the effect of the soft control on the fraud prevention only on the commitment on competence, the responsibility and authority delegation; the assurance activity, the consulting activity, the commitment on competence and assurance activity, and positive leadership and the assurance activity; and (4) the internal audit partly moderates the effect of the hard control on the fraud prevention on the performance review, the information system control, and the. Discussion and implication are discussed. Keywords— Financial statement, Fraud, Hard control, Internal audit, Soft control
Pengaruh Kepercayaan, Persepsi Harga, dan Promosi Dalam Keputusan Pembelian di Tokopedia pada Mahasiswa Universitas Kristen Krida Wacana Alvin Cherstiawan
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
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Abstract — Keputusan pembelian merupakan kunci dalam membeli sebuah barang. Keputusan pembelian sendiri dipengaruhi oleh banyak faktor salah satunya Kepercayaan. Tujuan dari penelitian ini adalah untuk mengetahui apakah variabel Kerpecayaan, Persepsi Harga, dan Promosi berpengaruh terhadap keputusan pembelian di Tokopedia. Penelitian ini dilakukan untuk melihat Tokopedia merupakan toko online nomor 1 secara pencarian terbanyak di indonesia pada tahun 2017, lalu peneliti ingin mengukur variabel yang ia pilih antara lain, Kepercayaan, Persepsi Harga, dan Promosi apakah berpengaruh dalam Keputusan pembelian di Tokopedia.Di samping itu peneliti melihat adanya masalah yang di hadapi Tokopedia yaitu adanya proses verifkasi yang cenderung membuat pengguna kerepotan dan proses penerimaan pesanan yang cenderung lama dibandingkan toko online lainnya Penelitian ini menggunakan program SPSS dan SMART PLS untuk pengujian data, dengan uji Validitas, Reliabilitas, Covergent Validity, Discriminant Validity, Average Variance Extracted, Goodness-Fit Model (R square), dan Uji T Dari penelitian ini variabel Kepercayaan dan Persepsi harga tidak berpengaruh signifkan terhadap Keputusan pembelian. Sementara variabel promosi berpengaruh signifkan positif terhadap Keputusan pembelian. Keywords — Kepercayaan, Persepsi Harga, Promosi, Keputusan pembelian.
Faktor-faktor yang Mempengaruhi Efektiftas Iklan pada Jejaring Sosial Media PT. Beth Rapha Agave Insani Kezia Raharjo Gunawan; Saparso Saparso
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
Publisher : Ilmiah Manajemen Bisnis

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Abstract — Competition in the digital industry makes entrepreneurs develop strategies so that their products or services can be known to the public. Beth Rapha Agave Insani is engaged in the feld of health and promotion through social media which is believed to be able to reach a broader market segment at a cost that is not too expensive. Beth Rapha Agave Insani, who has carried out promotions through e-mail and the web, said promotional advertisements experienced the same results year after year. The problem faced by Beth Rapha Agave Insani is how to design ads that are unusual, creative and can attract the attention of the audience so that the ads can be effective and have an impact on Beth Rapha. This study will analyze the effect of ad appeal, ad content and frequency of ad serving on the effectiveness of advertisements on Beth Rapha’s social media. This research uses the SMART PLS 3 program. The population used is the people who come to the clinic and who follow or follow Beth Rapha’s social media accounts. The sample used as many as 100 people with a purposive sampling method. The results showed that the attractiveness of advertisements, ad content and frequency of views had a positive and signifcant effect on the effectiveness of advertisements through consumer response. Thus, Beth Rapha must pay attention to these three things to produce effective advertising by looking at consumer responses so they get the right results. Keywords — ad appeal, ad content, frequency of views, consumer response, ad effectiveness
Pengaruh Kepuasan Kerja Dan Beban Kerja Terhadap Kinerja Karyawan PT. Airmas Perkasa Debby Sagita; Adrie Frans Assa
Ilmiah Manajemen Bisnis VOL. 19, NO. 2 JULI - DESEMBER 2019
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Abstract — This study aims to determine: (1) The effect of job satisfaction on the performance of employees of PT. Airmas Perkasa (2) Effect of workload on the performance of employees of PT. Airmas Perkasa. Analysis of data using IBM SPSS Statistics 24. The research method used in this study is a quantitative research method, with a probability sampling technique of 102 samples. Meanwhile, the analytical method used is multiple linear regression method. The results of t-test calculations show that: (1) Job satisfaction variables have a positive and signifcant effect on employee performance, because the value of t count (5.470) <t table (1.9840) and a signifcant value of 0.000 <0.05. (2) Workload variables have a negative and signifcant effect on employee performance, because the value of t count (2,913) <t table (1.9840) and signifcant value 0.004 <0.05 based on the results of calculations that have been described, it can be concluded that the variable job satisfaction has a positive effect and signifcant to the performance of employees of PT. Airmas Perkasa and workload variables have a negative and signifcant effect on the performance of employees of PT. Airmas Perkasa. Keywords—Research, Job Satisfaction, Workload, Employee

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